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XII «Белый Квадрат» объявил победителей

XII «Белый Квадрат»

9 июля состоялась Церемония награждения победителей одного из крупнейших креативных событий Европы – Международного фестиваля рекламы «Белый Квадрат», который в этом году впервые прошел в формате онлайн и прозвучал на международной арене под слоганом Time to Win!

В этом году за фестивальные награды боролось 937 работ от участников из 31 страны мира в категориях Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital и Change For Good. Судейство жюри проходило в формате лайв-конференций, в которых приняли участие титулованные креативные директора ведущих агентств со всего мира. Посмотреть Церемонию награждения «Белого Квадрата» 2020 можно здесь.

XII «Белый Квадрат»

Алена Устинович, Председатель Правления Ассоциации Коммуникационных и Маркетинговых Агентств Беларуси, продюсер фестиваля «Белый Квадрат», отметила: «Для индустрии коммуникаций этот год оказался настоящим вызовом в каждой стране и по всему миру, вызовом для каждого из нас и для наших  команд. Сегодня,  как никогда ранее, нашей  индустрии необходимо свежее дыхание, порция вдохновения и немного творческого авантюризма, который мы сами обычно несем во все сферы экономики, культуры и социум в целом, в том числе, благодаря фестивалям рекламы в целом, и «Белому Квадрату» в частности. Я рада, что  практически в тысяче конкурсных работах, которые приняли участие в фестивале, отразился сильный характер нашей индустрии, которая стремится и умеет побеждать». 

Итак, представляем и поздравляем победителей «Белого Квадрата» 2020.

Креативным агентством фестиваля, получившим больше всего наград по итогам судейства, стало агентство BBDO Moscow, Russia.

Белорусским агентством фестиваля – TDI Group Belarus.

 

GRAND-PRIX

Kak tebe takoe, Elon Musk?, Ruport, Russia

Russian Yoga School, Zebra Hero, Russia

CHANGE FOR GOOD

  1. CHANGE FOR GOOD

S1 Change for Good / Film

Gold

  • The Choice, Marvelous LLC, Russia
  • Russian Yoga School, Zebra Hero, Russia

Silver

 Bronze

Short-list

S2 Change for Good / Print

Gold

Silver

Bronze

Short-list

S3 Change for Good / Radio

Silver

S4 Change for Good / Campaign

Gold

 Silver

Bronze

Short-list

Special prize for great impact

Special prize for product design

 

S5 Change for Good / Interactive

Gold

Silver

Bronze

Short-list

DIGITAL

D1 Websites

Bronze

Short-list

D2 Interactive projects

Bronze

 Short-list

D3 Online video & Viral film

Gold

Silver

  • Russian Yoga School, Zebra Hero, Russia

Bronze

Short-list

D4 Pre-rolls

Bronze

entry Ad that you can feel by skin, Proximity Russia, Russia

D6 Digital Campaign

Gold

Silver

Bronze

D7 Viral campaign

Gold

  • Russian Yoga School, Zebra Hero, Russia

Bronze

  • Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia

Short-list

D8 Social & Influencer Campaign

Gold

  • Russian Yoga School, Zebra Hero, Russia

Bronze

Short-list

D9 Native Advertising

Silver

Bronze

D10 Branded tech and innovations

Silver

Bronze

Short-list

  • Tone de Cabaret, Socialist, Russi

D11 Digital Craft

Bronze

MOBILE

G1 Mobile websites

Bronze

G2 Apps

Short-list

G4 AR / VR / 360Вє videos

Bronze

G5 Activation by location / Voice activation

Gold

  • Bee in touch, Starcom, Leo Burnett Moscow, Russia

G8 Mobile Tech and Innovations

Silver

  • Bee in touch, Starcom, Leo Burnett Moscow, Russia

CREATIVE DATA

T1 Data-enhanced Creativity

Silver

Bronze

T3 Data storytelling

Silver

T4 Use of Real-time Data

Bronze

  • Bee in touch, Starcom, Leo Burnett Moscow, Russia

T5 Social Data & Insight

Silver

Bronze

  • Bee in touch, Starcom, Leo Burnett Moscow, Russia

MEDIA

V. CHANNELS

Short-list

V4 Ambient Media

Gold

  • Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
  • We Are Siberia, TUTKOVBUDKOV, Russia

Silver

Short-list

V5 Events

Short-list

V6 Digital platforms

Silver

V8 Social Platforms

Short-list

V9 Technology

Gold

Bronze

Short-list

  • Tone de Cabaret, Socialist, Russia

V10 Branded content

Silver

Short-list

EXCELLENCE IN MEDIA

W1 Excellence in Media insights and Stategy

Silver

W3 Excellence in Media Engagement

Gold

  • Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia

Silver

W4 Use of Data

Gold

MEDIA CAMPAIGN

M1 Integrated Campaign

Gold

Silver

Bronze

M2 Low Budget Campaign

Gold

Bronze

M3 Influencer Campaign

Gold

Silver

Bronze

CREATIVE

FILM

F1 Film TV/Screens

Bronze

 Short-list

F2 Online

Gold

  • Birds Records, BBDO Moscow, Russia
  • Russian Yoga School, Zebra Hero, Russia

Silver

Bronze

Short-list

F3 Film Craft

Silver

Bronze

Серия работ NUGO – 007, entry NUGO — 007 — Snow, entry NUGO — 007 — Coolant, Mozaika, Georgia

Short-list

INTEGRATED

K1 Omni-channel Campaign

Gold

Silver

Short-list

K2 Digital Campaign

Silver

K3 Social & Influencer Campaign

Gold

Short-list

  • Russian Yoga School, Zebra Hero, Russia

K4 Viral Campaign

Bronze

  • Russian Yoga School, Zebra Hero, Russia
  • My Name Is Enough, Doping Creative Agency, Armenia

K5 Brand Launch / Re-launch Campaign

Gold

Bronze

Short-list

K6 Brand Loyalty Campaign

Short-list

K7 Breakthrough on a Budget

Gold

Silver

Bronze

  •  N23, Action, Russia

Short-list

K8 Selfpromo

Silver

Bronze

K9 Creative Strategy

Gold

BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Gold

Silver

Bronze

Short-list

N2 Audio branded content

Gold

N3 Interactive branded content

Gold

Short-list

N4 Branded events

Short-list

N5 Brand experience

Gold

  • Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow;
  • Media Agency — OMD Media Direction, Russia

Silver

Short-list

Special prize — Appreciation award

OUTDOOR

O1 Billboards

Gold

O4 Ambient

Bronze

Short-list

O5 Innovation in Оutdoor

Gold

Special prize for national spirit

PRINT

P1 Print

Silver

Серия работ The Navigate Poster

Bronze

  • Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary

 Short-list

P4 Print Craft

Gold

Short-list

RADIO & AUDIO

R1 Radio & Streaming

Gold

Short-list

R2 Excellence in Audio

Short-list

MARKETING

BRAND EXPERIENCE & ACTIVATION

A2 Brand Experience

Silver

  • Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow; Media Agency — OMD Media Direction, Russia

Short-list

  • N23, Action, Russia
  • Russian Yoga School, Zebra Hero, Russia
  • AI Versus, Voskhod, Russia

A3 Technology & Touchpoints

Bronze

Short-list

  • Bee in touch, Starcom, Leo Burnett Moscow, Russia

А4 Consumer Engagement

Bronze

Short-list

A5 Strategy

Gold

  • Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)

Silver

A6 Campaign

Bronze

Short-list

  • Russian Yoga School, Zebra Hero, Russia

A7 Breakthrough on a Budget

Gold

  • N23, Action, Russia

Silver

Bronze

Short-list

PR

C1 PR Practices & Technics

Silver

Bronze

  • N23, Action, Russia

C2 Digital & Social

Silver

  • Russian Yoga School, Zebra Hero, Russia

Short-list

C3 Influencer

Silver

Short-list

  • Russian Yoga School, Zebra Hero, Russia

C5 Campaign

Short-list

DIRECT

H1 Channels

Silver

Bronze

  • N23, Action, Russia

Short-list

  • Our Sea, Possible Moscow x Suprematika, Russia

H3 Digital & Social

Bronze

H4 Strategy

Gold

  • N23, Action, Russia

H5 Campaign

Gold

INNOVATIONS

I1 Innovations

Silver

Bronze

Short-list

Special prize for craziness

CREATIVE EFFECTIVENESS

E1 Short-term Creative Effectiveness

Gold

E2 Long-term Creative Effectiveness

Short-list

E3 Breakthrough on a Budget

Gold

BRANDING

COMMUNICATION DESIGN

B1 Creation of New Brand Identity

Gold

Silver

Bronze

Short-list

B2 Rebrand / Refresh of an Еxisting Brand

Silver

Short-list

B3 Promotional Printed Materials

Bronze

B4 Promotional Item Design

Bronze

Short-list

B5 Brand Environment & Experience Design

Bronze

Short-list

B7 Design Craft

Bronze

Short-list

  • OSOM, Voskhod, Russia

DIGITAL & INTERACTIVE DESIGN

Q1 Website design

Bronze

Short-list

Q3 Social Media Design

Bronze

Q4 Design of virtual promo-tools

Short-list

  • BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)

PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold

Silver

Bronze

Short-list

X2 Packaging of non-food products

Gold

  •  N23, Action, Russia
  • BRITE, Depot branding agency, Russia

Bronze

Short-list

X3 Innovation in Рackaging

Short-list

PRIZES OF MASS MEDIA JURY

Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group

Special prize from MASS MEDIA JURY for humor

SPECIAL PRIZES FROM FESTIVAL PARTNERS

Special prize from typography Druk-S

Special prize from АКМА (Belarus) for Refreshing Event Solution

Special prize from АCAR (Russia)

Special prize from NAAI (Uzbekistan)

 

Поздравляем победителей!