9 июля состоялась Церемония награждения победителей одного из крупнейших креативных событий Европы – Международного фестиваля рекламы «Белый Квадрат», который в этом году впервые прошел в формате онлайн и прозвучал на международной арене под слоганом Time to Win!
В этом году за фестивальные награды боролось 937 работ от участников из 31 страны мира в категориях Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital и Change For Good. Судейство жюри проходило в формате лайв-конференций, в которых приняли участие титулованные креативные директора ведущих агентств со всего мира. Посмотреть Церемонию награждения «Белого Квадрата» 2020 можно здесь.
Алена Устинович, Председатель Правления Ассоциации Коммуникационных и Маркетинговых Агентств Беларуси, продюсер фестиваля «Белый Квадрат», отметила: «Для индустрии коммуникаций этот год оказался настоящим вызовом в каждой стране и по всему миру, вызовом для каждого из нас и для наших команд. Сегодня, как никогда ранее, нашей индустрии необходимо свежее дыхание, порция вдохновения и немного творческого авантюризма, который мы сами обычно несем во все сферы экономики, культуры и социум в целом, в том числе, благодаря фестивалям рекламы в целом, и «Белому Квадрату» в частности. Я рада, что практически в тысяче конкурсных работах, которые приняли участие в фестивале, отразился сильный характер нашей индустрии, которая стремится и умеет побеждать».
Итак, представляем и поздравляем победителей «Белого Квадрата» 2020.
Креативным агентством фестиваля, получившим больше всего наград по итогам судейства, стало агентство BBDO Moscow, Russia.
Белорусским агентством фестиваля – TDI Group Belarus.
GRAND-PRIX
Kak tebe takoe, Elon Musk?, Ruport, Russia
Russian Yoga School, Zebra Hero, Russia
CHANGE FOR GOOD
- CHANGE FOR GOOD
S1 Change for Good / Film
Gold
- The Choice, Marvelous LLC, Russia
- Russian Yoga School, Zebra Hero, Russia
Silver
- The safest place, Artem Nugmanov/Self employed, Russia
Bronze
- Closer to moms, Salmon Graphics, Belarus
Short-list
- Now You Understand, Not Perfect Riga, Latvia
- Stay at Home, Not Perfect Riga, Latvia
- Fast internet for meaningful use, Not Perfect Riga, Latvia
- My Lockdown, Mr. Da Vinci, Brazil
S2 Change for Good / Print
Gold
- Special Edition, Y agency, Ukraine
Silver
- For More Life, Kraken, Georgia
- Art of Quarantine, Looma, Ukraine
- Equal Colors, White Rabbit Budapest, Hungary
- Read vs. Covid, SEED a creative agency, Kazakhstan
Bronze
- Don’t play hide-and-seek with life, Kollegi, Russia
- Off Road, in house, Mood, Peru
- Mask the tunnels, Havas Creative Group Ukraine, Ukraine
Short-list
- Burger King Belgium — Stay Home, Buzzman, France
- The Physical Violence Virus Cell, Cheil Centrade, Romania
- Hair Dryer, Salsa, Peru
- Another seas: The Sea of Tranquility, Another seas: Acidalian Sea, Ruport, Russia
S3 Change for Good / Radio
Silver
- Sea of ideas, Leo Burnett Ukraine, Ukraine
S4 Change for Good / Campaign
Gold
- We Are Siberia, TUTKOVBUDKOV, russia
- A Team of One, Loong, China
Silver
- Font of Kindness, SMETANA, Russia
- The sound of Indifference, watergunz, Georgia
- Our Sea, Possible Moscow x Suprematika, Russia
- Birds Records, BBDO Moscow, Russia
- N23, Action, Russia
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Bronze
- A Humane Ending, Nord DDB Riga, LatviaBee in touch, Starcom, Leo Burnett Moscow, Russia
- Survivors, BBDO Moscow, Russia
- My Name Is Enough, Doping Creative Agency, Armenia
- Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
Short-list
- #BoobCulture — Breast Cancer Awareness campaign, Nord DDB Riga, Latvia
- Unsilent bouquet, GForce/Grey, Kazakhstan
- #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia
- Wheelchange Tours, FCB Lisbon, Portugal
Special prize for great impact
- Font of Kindness, SMETANA, Russia
Special prize for product design
- Wheelchange Tours, FCB Lisbon, Portugal
S5 Change for Good / Interactive
Gold
- Terms Against Bullying, White Rabbit Budapest, Hungary
Silver
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
- Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
Bronze
- FlyHome, TUTKOVBUDKOV, Russia
- Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)
Short-list
- #TakeMEMEhome, BBDO Moscow, Russia
DIGITAL
D1 Websites
Bronze
- Trip In The Dark, Voskhod, Russia
Short-list
- BBDO Daily, Proximity Russia, Russia
D2 Interactive projects
Bronze
- «Look at the World like a Child», Humanz, Russia
- Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
D3 Online video & Viral film
Gold
- Ad that you can feel by skin, Proximity Russia, Russia
Silver
- Russian Yoga School, Zebra Hero, Russia
Bronze
- Last rave, Zebra Hero, Russia
Short-list
- VOKA SMARTFAKE, TDI GROUP, Belarus
- Birds Records, BBDO Moscow, Russia
D4 Pre-rolls
Bronze
entry Ad that you can feel by skin, Proximity Russia, Russia
D6 Digital Campaign
Gold
- Birds Records, BBDO Moscow, Russia
Silver
- The Greatest Reads, Contrapunto, Russia
Bronze
- AI Versus, Voskhod, Russia
D7 Viral campaign
Gold
- Russian Yoga School, Zebra Hero, Russia
Bronze
- Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
Short-list
- VOKA SMARTFAKE, TDI GROUP, Belarus
D8 Social & Influencer Campaign
Gold
- Russian Yoga School, Zebra Hero, Russia
Bronze
- #TakeMEMEhome, BBDO Moscow, Russia
Short-list
- Tera Botin, Leavingstone, Georgia
D9 Native Advertising
Silver
- Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
Bronze
- Ad Blindness? Hacked!, getbob agency, Belarus
- Last Rave, Zebra Hero, Russia
D10 Branded tech and innovations
Silver
- The Greatest Reads, Contrapunto, Russia
Bronze
- Dodo open source pizza, BBDO Moscow, Russia
Short-list
- Tone de Cabaret, Socialist, Russi
D11 Digital Craft
Bronze
- The Greatest Reads, Contrapunto, Russia
- Trip In The Dark, Voskhod, Russia
MOBILE
G1 Mobile websites
Bronze
- Terms Against Bullying, White Rabbit Budapest, Hungary
G2 Apps
Short-list
- Kinder of the future!, Humanz, Russia
G4 AR / VR / 360Вє videos
Bronze
G5 Activation by location / Voice activation
Gold
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
G8 Mobile Tech and Innovations
Silver
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
CREATIVE DATA
T1 Data-enhanced Creativity
Silver
- AI Versus, Voskhod, Russia
Bronze
- Dodo open source pizza, BBDO Moscow, Russia
T3 Data storytelling
Silver
- AI Versus, Voskhod, Russia
T4 Use of Real-time Data
Bronze
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
T5 Social Data & Insight
Silver
- Terms Against Bullying,White Rabbit Budapest, Hungary
Bronze
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
MEDIA
V. CHANNELS
Short-list
- V3 Print / Outdoor
- Boosting sales with a single billboard, e:mg, Russia
V4 Ambient Media
Gold
- Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
- We Are Siberia, TUTKOVBUDKOV, Russia
Silver
- The Death of The Warsaw Palm, Syrena Communications, Poland
Short-list
- Knowledge Leads to Freedom, Leavingstone, Georgia
- Our Sea, Possible Moscow x Suprematika, Russia
V5 Events
Short-list
- Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
- Nerf battle in real life, e:mg, Russia
V6 Digital platforms
Silver
- Trip in the dark, Voskhod, Russia
V8 Social Platforms
Short-list
- A Letter from the Future, VOZDUH brand & communications, Russia
V9 Technology
Gold
- AI Versus, Voskhod, Russia
Bronze
Short-list
- Tone de Cabaret, Socialist, Russia
V10 Branded content
Silver
- Birds Records, BBDO Moscow, Russia
- All At Once, Voskhod, Russia
Short-list
- 5% is a lot!, 12, Russia
EXCELLENCE IN MEDIA
W1 Excellence in Media insights and Stategy
Silver
- Perfect Search, BBDO Moscow, Russia
W3 Excellence in Media Engagement
Gold
- Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
Silver
- We Are Siberia, TUTKOVBUDKOV, Russia
W4 Use of Data
Gold
- AI Versus, Voskhod, Russia
MEDIA CAMPAIGN
M1 Integrated Campaign
Gold
- We Are Siberia, TUTKOVBUDKOV, Russia
Silver
- Complaining, Not Perfect Tallinn, Estonia
Bronze
- #Date_With_Art, Postmen DA, Ukraine
M2 Low Budget Campaign
Gold
- Perfect Search, BBDO Moscow, Russia
Bronze
- Survivors, BBDO Moscow, Russia
M3 Influencer Campaign
Gold
- A Team of One, Loong, China
Silver
- Tera Botin, Leavingstone, Georgia
- Birds Records, BBDO Moscow, Russia
Bronze
- REN TIME, AIDA Pioneer, Belarus
CREATIVE
FILM
F1 Film TV/Screens
Bronze
- MATRIX, Forte Grey, Belarus
Short-list
- working hours, Not Perfect Vilnius, Lithuania
- No ties allowed, Voskhod, Russia
F2 Online
Gold
- Birds Records, BBDO Moscow, Russia
- Russian Yoga School, Zebra Hero, Russia
Silver
- VOKA SMARTFAKE, TDI GROUP, Belarus
- The sound of Indifference, watergunz, Georgia
Bronze
- The Kommunalka, Leo Burnett Moscow, Russia
- Series Big Foot, Forte Grey, Belarus
Short-list
- Runners guide to Riga, Nord DDB Riga, Latvia
- Ad that you can feel by skin, Proximity Russia, Russia
- MATRIX SHORT, Forte Grey, Belarus
- Stronger than crisis, Voskhod, Russia
- Carp, AIDA Pioneer, Belarus
F3 Film Craft
Silver
- The Kommunalka, Leo Burnett Moscow, Russia
- All At Once, Voskhod, Russia
- Tatarka — AU, Little Big family, Uzbekistan
Bronze
- Terem «Assortment», Perspecrive Pro., Russia (moved from F1 TV/Screens)
- MATRIX, Forte Grey, Belarus
- The sound of Indifference, watergunz, Georgia
Серия работ NUGO – 007, entry NUGO — 007 — Snow, entry NUGO — 007 — Coolant, Mozaika, Georgia
Short-list
- Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
- Super Jars, Svetly Story, Russia
INTEGRATED
K1 Omni-channel Campaign
Gold
- The New National Anthem Edition, Impact BBDO, UAE
Silver
- The Greatest Reads, Contrapunto, Russia
- Our Sea, Possible Moscow x Suprematika, Russia
Short-list
- Complaining, Not Perfect Tallinn, Estonia
- CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
- My Name Is Enough, Doping Creative Agency, Armenia
K2 Digital Campaign
Silver
- The Greatest Reads, Contrapunto, Russia
- Birds Records, BBDO Moscow, RussiaRussian
- Yoga School, Zebra Hero, Russia
K3 Social & Influencer Campaign
Gold
- #TakeMEMEhome, BBDO Moscow, Russia
- Font of Kindness, SMETANA, Russia
Short-list
- Russian Yoga School, Zebra Hero, Russia
K4 Viral Campaign
Bronze
- Russian Yoga School, Zebra Hero, Russia
- My Name Is Enough, Doping Creative Agency, Armenia
K5 Brand Launch / Re-launch Campaign
Gold
- We Are Siberia, TUTKOVBUDKOV, Russia
Bronze
- Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
- Continental IceContact: “Winter’s revolution” — first ever unmanned test drive of tires”, Action, Russia
K6 Brand Loyalty Campaign
Short-list
- Freedom is near, Movie, Russia
K7 Breakthrough on a Budget
Gold
- Kak tebe takoe, Elon Musk?, Ruport, Russia
Silver
- Survivors, BBDO Moscow, Russia
- Dodo open source pizza, BBDO Moscow, Russia
Bronze
- N23, Action, Russia
Short-list
- Delivery of Fate, Ruport, Russia
K8 Selfpromo
Silver
- DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
- Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
K9 Creative Strategy
Gold
- Birds Records, BBDO Moscow, Russia
BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
- Birds Records, BBDO Moscow, Russia
Silver
- The Greatest Reads, Contrapunto, Russia
- All At Once, Voskhod, Russia
Bronze
- Tatarka — AU, Little Big family, Uzbekistan
Short-list
- Last rave, Zebra Hero, Russia
N2 Audio branded content
Gold
- Birds Records, BBDO Moscow, Russia
N3 Interactive branded content
Gold
- Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
N4 Branded events
Short-list
- Trash talk, Nord DDB Riga, Latvia
N5 Brand experience
Gold
- Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow;
- Media Agency — OMD Media Direction, Russia
Silver
- Wheelchange Tours, FCB Lisbon, Portugal
Short-list
- Dodo open source pizza, BBDO Moscow, Russia
Special prize — Appreciation award
- Wheelchange Tours, FCB Lisbon, Portugal
OUTDOOR
O1 Billboards
Gold
- Kak tebe takoe, Elon Musk?, Ruport, Russia
O4 Ambient
Bronze
- Knowledge Leads to Freedom, Leavingstone, Georgia
- Coming OutDoor, FCB Lisbon, Portugal
- My Name Is Enough, Doping Creative Agency, Armenia
Short-list
- We Are Siberia, TUTKOVBUDKOV, Russia
O5 Innovation in Оutdoor
Gold
- Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
Special prize for national spirit
- Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
P1 Print
Silver
Серия работ The Navigate Poster
Bronze
- Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary
Short-list
- That`s how we write the history, Royal Kusto, Kazakhstan
- Hot Dog, Not Perfect Vilnius, Lithuania
- Turn your intensity on, Not Perfect Minsk, Belarus
- Cashless, Endorphin, Azerbaijan
- A Regular Weapon, Possible Moscow, Russia
P4 Print Craft
Gold
- Equal Colors, White Rabbit Budapest, Hungary
Short-list
- Series Dolls, entry Dolls, entry Dolls Blue Dress, Acqua, Italy
RADIO & AUDIO
R1 Radio & Streaming
Gold
- Birds Records, BBDO Moscow, Russia
Short-list
- Sea of ideas, Leo Burnett Ukraine, Ukraine
R2 Excellence in Audio
Short-list
- The sound of Indifference, watergunz, Georgia
MARKETING
BRAND EXPERIENCE & ACTIVATION
A2 Brand Experience
Silver
- Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow; Media Agency — OMD Media Direction, Russia
Short-list
A3 Technology & Touchpoints
Bronze
- AI Versus, Voskhod, Russia
Short-list
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
А4 Consumer Engagement
Bronze
- We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
- N23, Action, Russia
- Ad Blindness? Hacked!, getbob agency, Belarus
- Let’s beer more local, GREAT, Russia
- The taste of Moscow, Marvelous, Russia
A5 Strategy
Gold
- Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)
Silver
- Birds Records, BBDO Moscow, Russia
A6 Campaign
Bronze
- We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
- Russian Yoga School, Zebra Hero, Russia
A7 Breakthrough on a Budget
Gold
- N23, Action, Russia
Silver
- VOKA SMARTFAKE, TDI GROUP, Belarus
Bronze
- Delivery of Fate, Ruport, Russia
Short-list
- Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)
PR
C1 PR Practices & Technics
Silver
- A Team of One, Loong, China
Bronze
- N23, Action, Russia
C2 Digital & Social
Silver
- Russian Yoga School, Zebra Hero, Russia
Short-list
- AI Versus, Voskhod, Russia
C3 Influencer
Silver
- Birds Records, BBDO Moscow, Russia
- Kak tebe takoe, Elon Musk?, Ruport, Russia
Short-list
- Russian Yoga School, Zebra Hero, Russia
C5 Campaign
Short-list
- VOKA SMARTFAKE, TDI GROUP, Belarus
DIRECT
H1 Channels
Silver
- Kak tebe takoe, Elon Musk?, Ruport, Russia
Bronze
- N23, Action, Russia
Short-list
- Our Sea, Possible Moscow x Suprematika, Russia
H3 Digital & Social
Bronze
- UFC CHATBOT, Outofthebox, Russia
H4 Strategy
Gold
- N23, Action, Russia
H5 Campaign
Gold
- Birds Records, BBDO Moscow, Russia
INNOVATIONS
I1 Innovations
Silver
- DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
- Birds Records, BBDO Moscow, Russia
Short-list
- Dodo open source pizza, BBDO Moscow, Russia
Special prize for craziness
- DeepBogusky, Andrey Tyukavkin, Latvia
CREATIVE EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
- Kak tebe takoe, Elon Musk?, Ruport, Russia
E2 Long-term Creative Effectiveness
Short-list
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
E3 Breakthrough on a Budget
Gold
- VOKA SMARTFAKE, TDI GROUP, Belarus
BRANDING
COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Gold
- Kurnaya izba, Terminal design, Russia
Silver
- Tashkent City Identity Design, MA’NO Branding, Uzbekistan
Bronze
- OSOM, Voskhod, Russia
- Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
- ME’MOR Architects Award, MA’NO Branding, Uzbekistan
Short-list
- Digital Chain rebranding, Digital Chain, Cyprus
B2 Rebrand / Refresh of an Еxisting Brand
Silver
- Kaspersky rebranding, Plenum.CX, Russia
Short-list
- Forest Cats Redesign, 13 floor, Russia
- ACME «A Journey Through Smart Life» Rebranding Campaign, Caption, Lithuania
- Norebo, Ermolaev Bureau, Russia
- Lamoda Rebranding, Shuka Design, Russia
- We Are Siberia, TUTKOVBUDKOV, Russia
B3 Promotional Printed Materials
Bronze
- CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
- deSidera, Acqua, Italy
B4 Promotional Item Design
Bronze
- Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)
Short-list
- Digital Detox Line, Not Perfect Riga, Latvia
- Yellow and white press, Salmon Graphics, Belarus
B5 Brand Environment & Experience Design
Bronze
- The Peak, The Embassy, Italy
Short-list
- Nova Artizana, OTVETDESIGN, Russia
- Kaspersky rebranding, Plenum.CX, Russia
- We Are Siberia, TUTKOVBUDKOV, Russia
B7 Design Craft
Bronze
- #VictoryFont May, RT, Russia
Short-list
- OSOM, Voskhod, Russia
DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Bronze
- See the Future through Our Eyes, Possible Moscow, Russia
Short-list
- Trip In The Dark, Voskhod, Russia
Q3 Social Media Design
Bronze
- #VictoryFont May, RT, Russia
Q4 Design of virtual promo-tools
Short-list
- BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)
PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
- Absolut Comeback / Recycle, Drama Queen Communications, Sweden
Silver
- Woodker, PG Brand Reforming Poland, Poland/Belarus
- Premiere of Taste, Depot branding agency, Russia
Bronze
- Like a bird, OTVETDESIGN, Russia
Short-list
- Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia
- Dzuba, LOGA BIGA, Belarus
- Yo&Go, Depot branding agency, Russia
- Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
X2 Packaging of non-food products
Gold
Bronze
- Canonpharma, REPINA branding, Russia
Short-list
- WonderLab, Depot branding agency, Russia
X3 Innovation in Рackaging
Short-list
- Zombeer — beer packaging, SLD Agency, Russia
- Jägermeister custom label, Panda Digital, Russia
- Natural packaging for natural products, Synthesis creative lab, Uzbekistan
PRIZES OF MASS MEDIA JURY
- VOKA SMARTFAKE, TDI GROUP, Belarus
- Traces, AIDA Pioneer, Belarus
- Taxi on batteries, AIDA Pioneer, Belarus
- Art of Quarantine, Looma, Ukraine
- BALKONYARTIST, The Smarts, Bulgaria
- FlyHome, TUTKOVBUDKOV, Russia
Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group
- Ad Blindness? Hacked!, getbob agency, Belarus
Special prize from MASS MEDIA JURY for humor
- Burger King France – Always Maintain Distance, Buzzman, France
SPECIAL PRIZES FROM FESTIVAL PARTNERS
Special prize from typography Druk-S
- Hair Dryer, Salsa, Peru
Special prize from АКМА (Belarus) for Refreshing Event Solution
- Canada Dry Snow Experience, Furia, Chile
Special prize from АCAR (Russia)
- Complaining, Not Perfect Tallinn, Estonia
Special prize from NAAI (Uzbekistan)
- Quarantine Entertainment, Kinograf, Ukraine
Поздравляем победителей!
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